Who Knows You, Likes You & Trusts You?

"There is an old saying in sales and marketing: "People do business with people they know, like, and trust." If a potential client gets to know you, learns to like you, and believes that he or she can trust you, you probably have a sale. Without your having at least one of these factors in place, getting the business will be an almost impossible task." ~ C.J. Hayden in her book, GET CLIENTS NOW!

As we develop our marketing strategies, we should design them with these three factors in mind. How we approach each factor may differ slightly depending on the service or product we offer. One sure fire way of accomplishing all three factors is through a consistent and well executed networking effort. To be a successful networker one must show up consistently to the same group(s) and then must execute their part of the networking experience in a competent manner. This includes meeting and introducing ourselves to people during open networking times and at mixers and other functions. Competent execution of networking involves being friendly, putting others' interests ahead of our own, giving an effective elevator speech, making compelling presentations, introducing others to potential clients, and following up in an appropriate and timely manner.

www.GoABRA.com

Do You Know the Magic Formula?

"The magic formula for professional services marketing and sales is choosing a set of simple, effective things to do, and doing them consistently. ... You need to choose a direction, take action, and keep moving forward in order to succeed." C.J. Hayden in her book, GET CLIENTS NOW!

Personally, I've spent years and countless hours of reading and seminars and tapes and CD's trying to find the "magic formula" to successful sales. As a manager I have always told my people that they didn't need to be "rah, rah - jump on the table" type people to be successful in sales. I know that when I have been most successful is when I was persistent and consistent in my sales efforts. I'm certainly no Zig Ziglar but, have been considered in the top sales echelons in several organizations. I believe C.J. Hayden has hit the proverbial nail on the head when she talks about "choosing a set of simple, effective things to do, and doing them consistently" and "choose a direction, take action, and keep moving forward". Successful salespeople know what they have to do every day and they consistently do those things.

So choose just a couple of things you can do to be successful and focus on doing them consistently every day and you, too, can be very successful in sales!

www.GoABRA.com
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