Networking: What Happened to that Connection?

Checking In and Re-connecting - It's Part of Networking Too!
by Karen Frank, Linguistic Alchemist, Networking Trainer

Let's face it it's a "set it and forget it" world. 

We're all caught up in day to day 'stuff' and sometimes finding a connection to someone is like checking off an item from your "to do" list.

Ah, I've been looking for a contractor as a strategic ally - check!  I've made one phone call - check! We had coffee - check!

And then silence.

Or maybe the only time you check in with someone is when you have a connection for them.

Aha! I found someone that needs Sally's services! And then you contact Sally only to find out that she doesn't actually do the thing your friend needs. She used to - but not anymore.

It's kind of weird, actually.

**this article will be continued in the next blog post :)

Networking Expert, Karen Frank publishes Networking News, a semi-monthly newsletter devoted to helping you avoid marketing disasters and networking faux pas.  Get the home study course "The Seven Deadly Sins of Networking and How to Avoid them" Free when you sign up for Networking News at www.7deadlysinsofnetworking.com


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Here is the networking equation for getting new clients:
Networking leads to Referrals which leads to Direct Contact/Follow-Up which leads to Presentations which leads to Sales

Do You Know the Magic Formula?

"The magic formula for professional services marketing and sales is choosing a set of simple, effective things to do, and doing them consistently. ... You need to choose a direction, take action, and keep moving forward in order to succeed." C.J. Hayden in her book, GET CLIENTS NOW!

Personally, I've spent years and countless hours of reading and seminars and tapes and CD's trying to find the "magic formula" to successful sales. As a manager I have always told my people that they didn't need to be "rah, rah - jump on the table" type people to be successful in sales. I know that when I have been most successful is when I was persistent and consistent in my sales efforts. I'm certainly no Zig Ziglar but, have been considered in the top sales echelons in several organizations. I believe C.J. Hayden has hit the proverbial nail on the head when she talks about "choosing a set of simple, effective things to do, and doing them consistently" and "choose a direction, take action, and keep moving forward". Successful salespeople know what they have to do every day and they consistently do those things.

So choose just a couple of things you can do to be successful and focus on doing them consistently every day and you, too, can be very successful in sales!

www.GoABRA.com
You can find us on LinkedIn and facebook.