Networking: What Happened to that Connection?

Checking In and Re-connecting - It's Part of Networking Too!
by Karen Frank, Linguistic Alchemist, Networking Trainer

Let's face it it's a "set it and forget it" world. 

We're all caught up in day to day 'stuff' and sometimes finding a connection to someone is like checking off an item from your "to do" list.

Ah, I've been looking for a contractor as a strategic ally - check!  I've made one phone call - check! We had coffee - check!

And then silence.

Or maybe the only time you check in with someone is when you have a connection for them.

Aha! I found someone that needs Sally's services! And then you contact Sally only to find out that she doesn't actually do the thing your friend needs. She used to - but not anymore.

It's kind of weird, actually.

**this article will be continued in the next blog post :)

Networking Expert, Karen Frank publishes Networking News, a semi-monthly newsletter devoted to helping you avoid marketing disasters and networking faux pas.  Get the home study course "The Seven Deadly Sins of Networking and How to Avoid them" Free when you sign up for Networking News at www.7deadlysinsofnetworking.com


www.GoABRA.com
Look for ABRA Houston on LinkedIn and facebook.

Here is the networking equation for getting new clients:
Networking leads to Referrals which leads to Direct Contact/Follow-Up which leads to Presentations which leads to Sales

Are You Carrying Forward Your Legacies?

In past history, legacies were taught by family elders (often in the form of stories) to younger generations who then carried the legacies forward and then taught it the next generation, and so on. Eventually, man created separate elders for family, spiritual, political and business situations and slowly man began to disconnect from his legacies as they became less interwoven and interdependent. Each of the four legacies began to grow independent of each other.


www.GoABRA.com
Look for ABRA Houston on LinkedIn and facebook.

Here is the networking equation for getting new clients:
Networking leads to Referrals which leads to Direct Contact/Follow-Up which leads to Presentations which leads to Sales

Why Do We Fail at Marketing?

"People who market (themselves) rarely fail due to lack of information about effective sales and marketing techniques. They fail because they don't use the information that is right at their fingertips." C.J. Hayden in her book; GET CLIENTS NOW!

Marketing and sales are not big mysteries. There is an incredible amount of information available to help us to be successful. We need to educate ourselves, become focused and take action ... and do it consistently to be successful.

ABRA is a leading business networking, referral and education association that is right there in front of you to take advantage of. You can increase the effectiveness of your marketing by joining an ABRA chapter today! www.GoABRA.com