Networking: What Happened to that Connection?

Checking In and Re-connecting - It's Part of Networking Too!
by Karen Frank, Linguistic Alchemist, Networking Trainer

Let's face it it's a "set it and forget it" world. 

We're all caught up in day to day 'stuff' and sometimes finding a connection to someone is like checking off an item from your "to do" list.

Ah, I've been looking for a contractor as a strategic ally - check!  I've made one phone call - check! We had coffee - check!

And then silence.

Or maybe the only time you check in with someone is when you have a connection for them.

Aha! I found someone that needs Sally's services! And then you contact Sally only to find out that she doesn't actually do the thing your friend needs. She used to - but not anymore.

It's kind of weird, actually.

**this article will be continued in the next blog post :)

Networking Expert, Karen Frank publishes Networking News, a semi-monthly newsletter devoted to helping you avoid marketing disasters and networking faux pas.  Get the home study course "The Seven Deadly Sins of Networking and How to Avoid them" Free when you sign up for Networking News at www.7deadlysinsofnetworking.com


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Here is the networking equation for getting new clients:
Networking leads to Referrals which leads to Direct Contact/Follow-Up which leads to Presentations which leads to Sales