"Marketing and sales operates on a predictable cycle, with four separate stages:
1. Filling the Pipeline
2. Following Up
3. Getting Presentations
4. Closing Sales
The activities that take place within each stage of the cycle will vary depending on your business, but the cycle is the same for everyone." ~ C.J. Hayden in her book: GET CLIENTS NOW!
Sales is not that complicated and there is no "secret formula" to success. What we have to do is determine the top activities that will produce results for us at each level of the sales cycle and then execute those activities consistently in as excellent a manner as possible.
Networking is a proven venue for moving through the four stages of the sales cycle.
Here is the networking equation for getting new clients:
Networking leads to Referrals which leads to Direct Contact/Follow-Up which leads to Presentations which leads to Sales
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