"There is an old saying in sales and marketing: "People do business with people they know, like, and trust." If a potential client gets to know you, learns to like you, and believes that he or she can trust you, you probably have a sale. Without your having at least one of these factors in place, getting the business will be an almost impossible task." ~ C.J. Hayden in her book, GET CLIENTS NOW!
As we develop our marketing strategies, we should design them with these three factors in mind. How we approach each factor may differ slightly depending on the service or product we offer. One sure fire way of accomplishing all three factors is through a consistent and well executed networking effort. To be a successful networker one must show up consistently to the same group(s) and then must execute their part of the networking experience in a competent manner. This includes meeting and introducing ourselves to people during open networking times and at mixers and other functions. Competent execution of networking involves being friendly, putting others' interests ahead of our own, giving an effective elevator speech, making compelling presentations, introducing others to potential clients, and following up in an appropriate and timely manner.
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