Is the Internet Your Marketing Strategy?

"How effective is internet marketing ....? The answer depends on how you choose to use the web to market your business. The internet is not a marketing strategy in and of itself; it's simply another medium for employing a wide variety of marketing choices." ~ C.J. Hayden in her book, GET CLIENTS NOW!

We now live in the age of Two Dimensional Marketing! It is significant to understand this because, as C.J. Hayden says, the internet is not a marketing strategy in and of itself. From the first days of commerce on this earth and up until the internet became viable; mankind operated in a One Dimensional marketing environment - in person. Once the internet became relevant we literally had two different dimensions to market in: in person and on-line. They are two different and distinct environments/dimensions and both allow us to deploy some similar and some dissimilar marketing strategies but, neither is a marketing strategy in and of itself. One marketing strategy that can be utilized across both dimensions is networking.

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