"Think of marketing strategies as the highest-level organizing principle for your marketing and sales activities. When you are trying to decide if you should spend more effort on networking or publicity, for example, remember that networking is ranked as more effective.
Every strategy is made up of one or more tactics, or to put it another way, you use specific tactics to execute a chosen strategy." ~ C.J. Hayden in her book: GET CLIENTS NOW!
Marketing is much like football. On defense some teams have adopted more of a passing strategy and some teams have adopted more of a running strategy and some teams have adopted a balanced strategy. Whatever their strategy is; they then design plays/tactics to execute their chosen strategy.
www.GoABRA.com
No comments:
Post a Comment